This presentation entitled 'Innovation in Improving Logistics Efficiency and Increasing Trade through E-Freight Markets' was made at SSATP's Annual General Meeting in Victoria Falls, Zimbabwe. It provides an overview of the challenges resulting from non-automated freight markets - such as high transport costs, unreliable delivery times, reduced trading potential, non-competitive exports and unprofitable transport businesses - and makes the case for leveraging technology to create an e-freight market that would ehnace trade effiency. Going forward, e-freight platforms would have to be replicated in other markets to enhance inter-regional and continental trade.